India’s Annual Shopping festival in March 2020

India will have its own version of an annual shopping festival on the lines of the one hosted by Dubai.

Finance Minister Nirmala Sitharaman announced many measures to revive exports at a press conference. One of the key steps to improve exports will be India hosting an annual shopping festival in four Indian cities. The festival is planned for march 2020.

The themes for each city will be different, and will focus on sectors such as gems and jewellery, yoga, textiles, tourism and leather. The export will benefit the small and medium enterprises in export sector.

To boost exports further, she said, artisans in the space of handicrafts and textiles will be on-boarded on the government’s e-commerce platform.

“Mass on-boarding of artisans will happen across India,” said Sitharaman adding it will be done in partnership with the Textile Ministry.

Praveen Khandelwal, General Secretary, Confederation of All India Traders, said in a statement, “Organising Mega Shopping festivals on the pattern of Dubai & Shanghai will prove to be a showcase of Indian products to the rest of the world.”

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